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Crawl budget

Crawl budget is the amount of time and resources that a search engine, such as Google, is willing to devote to crawling and indexing a website. Crawl budget is limited, and is determined by a number of factors, such as the number of pages on a website, the speed of the website, and the relevance of the website’s content to the search engine’s users.

In SEO, crawl budget is important because it determines how often and how deeply a search engine will crawl and index a website. If a website has a high crawl budget, it is more likely to be crawled and indexed frequently, which can improve its search engine ranking and visibility to users.

To improve a website’s crawl budget, it is important to optimize the website for search engine crawling and indexing. This can involve improving the website’s speed and performance, ensuring that it is easy for search engines to access and crawl the website’s content, and providing high-quality, relevant, and useful content that is valuable to search engine users.

It is also important to monitor the website’s crawl budget, and to make any necessary changes to improve it. This can involve using tools such as Google Search Console to view the website’s crawl stats, and to identify any issues or opportunities for improvement.

Overall, crawl budget is an important factor to consider in SEO, as it determines how often and how deeply a search engine will crawl and index a website. By optimizing the website for crawling and indexing, and monitoring the website’s crawl budget, it is possible to improve a website’s search engine ranking and visibility to users.

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CPM (Cost Per Thousand Impressions)

CPM stands for Cost Per Thousand Impressions, which is a common pricing model used in online advertising. It refers to the cost an advertiser pays for their ad to be shown a thousand times to users. CPM is often used in SEO campaigns to measure the effectiveness and cost efficiency of online advertising.

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Link velocity

Link velocity refers to the speed at which a website gains backlinks over time. In the context of SEO, it is an important factor because a sudden, unnatural increase in backlinks may signal to search engines that the site is engaging in spammy link-building practices, potentially affecting its search rankings negatively. Conversely, a healthy, gradual increase in backlinks can improve a site’s SEO performance by indicating to search engines that the site is gaining popularity and authority naturally.

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