KPI

Google Data Studio is a free dashboard and reporting tool offered by Google that allows users to visualize data from various sources, such as Google Analytics, Google Ads, and other data sets, into customizable reports and dashboards. In the context of SEO, it helps in tracking website performance metrics, analyzing traffic sources, and measuring the effectiveness of SEO strategies by transforming data into easy-to-understand, interactive reports.

Hreflang tags are HTML attributes used to show search engines the specific language and regional targeting of a webpage. They tell the search engine which version of a page to display to users based on their language or location, optimizing user experience and improving SEO for international and multilingual websites.

Interstitials are full-page ads that appear between two content pages on a website. In the context of SEO, interstitials can negatively impact user experience and search rankings if they disrupt the user’s ability to access the desired content. Google has guidelines in place that penalize websites that use intrusive interstitials.

In the context of search engine optimization (SEO), local queries are search terms that include a geographic location or indicate a local interest or intention.

Google Tag Manager is a free and easy-to-use tool that allows website owners and developers to manage and deploy tags and code snippets on their

Impression share in the context of SEO refers to the percentage of times a website’s ads or search results could potentially be shown to users, in comparison to the total number of times it could have been shown based on relevant search queries. It measures the visibility and opportunity of your content to be seen within search engine results, indicating how often it’s displayed versus how often it could be displayed based on search demand and ad targeting criteria.