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DNS

A Domain Name Server (DNS) is a critical part of the internet, without which domain names could not be linked to IP addresses. DNS servers are used to resolve human-readable domain names into IP addresses that machines can understand. In other words, DNS servers act as the “phone book” of the internet.

Without DNS servers, we would have to remember the IP address of every website we wanted to visit. This would be a daunting task, especially considering that there are over 4 billion unique IP addresses in use today. Thankfully, DNS servers handle this task for us automatically.

DNS servers are organized into hierarchies, with each level of the hierarchy responsible for a different set of domains. The root DNS servers are at the top of this hierarchy and are responsible for all domains on the internet.

Broken link building

Broken link building is a strategy used in SEO to find and replace broken links on other websites with links to your own content. By identifying broken links, reaching out to the website owner, and offering your own relevant content as a replacement, you can gain backlinks and improve your own site’s SEO performance. This tactic helps to improve your site’s authority and ranking on search engines by providing valuable and relevant content to users.

Content gap analysis

Content gap analysis is a process used in SEO to identify and analyze missing or underserved topics on a website compared to competitors, with the goal of creating new content to fill those gaps. By conducting a detailed examination of content already present on a website and that of competitors, content gap analysis helps businesses improve their overall SEO strategy and increase organic traffic by providing users with more comprehensive and valuable information.

Algorithms

Algorithms are sets of rules and formulas used by search engines to determine the relevance and ranking of websites in search engine results. These algorithms

Traffic

Traffic is a term used in SEO to refer to the number of visitors that a website receives. Traffic is an important metric in SEO

Rel=canonical

The rel=canonical tag is an HTML tag that is used to indicate the preferred or canonical version of a webpage. The rel=canonical tag is used

Image compression

Image compression is the process of reducing the size of an image file without sacrificing its quality. This can be done using various techniques, such

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