Google Analytics goals are specific actions or events that a business wants a user to take on their website. These goals can be anything from making a purchase to subscribing to a newsletter, and they are used to measure the success of a website’s SEO efforts.
In SEO, setting and tracking goals in Google Analytics is important because it allows businesses to measure the effectiveness of their SEO strategies and identify areas for improvement. By tracking the number of users who complete a goal, businesses can see how well their website is performing and make informed decisions about how to optimize their site.
To set up goals in Google Analytics, businesses can go to the “Goals” section of the platform and create a new goal by specifying the type of goal, the event or action that triggers it, and the value of the goal. Once the goal is set up, it will be tracked and reported in the Google Analytics dashboard.
By using Google Analytics goals, businesses can measure the success of their SEO efforts and make informed decisions about how to optimize their website and improve their ranking in search engine results.