Image compression is the process of reducing the size of an image file without sacrificing its quality. This can be done using various techniques, such as reducing the resolution or number of colors in the image, or using specialized algorithms to remove redundant data.

In SEO, image compression is important because it can improve the performance and loading speed of a website. Large or uncompressed images can take longer to load, which can negatively impact the user experience and the website’s ranking in search engine results.

To improve the performance and ranking of a website, it’s important to optimize the images used on the site. This can be done by using image compression tools to reduce the size of the image files without sacrificing their quality. By doing so, businesses can improve the loading speed of their website and enhance the user experience.

By using image compression and optimizing the images on their website, businesses can improve their SEO and increase their visibility in search engine results.

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