Anchor text is the visible, clickable text in a hyperlink. It is the text that appears to the user and usually describes the destination of the link. When you click on anchor text, you are taken to the page or resource that is linked to. Anchor text is a key part of SEO (Search Engine Optimization) because it tells search engines what a page is about, and it influences the ranking of that page in search engine results pages (SERPs).

Anchor text definition
example: in this sentence, the words in violet are the anchor text.
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