Google Search Console is a free web-based tool offered by Google that allows website owners and administrators to monitor, maintain, and improve their website’s presence in Google search results.
With Google Search Console, website owners and administrators can see how their website is performing on Google search, including information about the keywords and queries that are driving traffic to their website, the pages on their website that are being indexed by Google, and any issues or errors that may be affecting their website’s visibility on Google search.
To use Google Search Console, website owners and administrators will need to create a Google Search Console account, add their website to the account, and then verify their ownership of the website. Once the website has been verified, website owners and administrators can access a range of reports and tools in the Google Search Console dashboard that can help them understand their website’s performance on Google search.
Some of the key features of Google Search Console include:
- Search traffic reports: These reports provide information about the keywords and queries that are driving traffic to a website, as well as the number of clicks and impressions that the website is receiving on Google search.
- Index coverage reports: These reports provide information about the pages on a website that are being indexed by Google, as well as any pages that may have been excluded from the index due to issues or errors.
- Sitemaps reports: These reports provide information about the sitemaps that have been submitted to Google for a website, as well as any errors or issues that may have been detected with the sitemaps.
- Security and manual action reports: These reports provide information about any security issues or manual actions that may have been taken by Google against a website, and provide guidance on how to resolve those issues.
By using Google Search Console, website owners and administrators can monitor and improve their website’s presence in Google search results, and can ensure that their website is being crawled and indexed by Google in the most effective and efficient way possible.