HomeGlossaryBroken link building

Broken link building

Definition

Broken link building is a strategy used in SEO to find and replace broken links on other websites with links to your own content. By identifying broken links, reaching out to the website owner, and offering your own relevant content as a replacement, you can gain backlinks and improve your own site’s SEO performance. This tactic helps to improve your site’s authority and ranking on search engines by providing valuable and relevant content to users.

Explanation

Broken link building is a strategy used in search engine optimization (SEO) to improve a website’s ranking. It involves finding broken or inactive links on websites, contacting the site owner, and suggesting a replacement link to one’s own content that is relevant and valuable. By fixing these broken links, website owners can improve the user experience, increase their site’s authority, and boost their SEO ranking. This technique also helps build relationships with other website owners and increases the chances of gaining high-quality backlinks, which are crucial for increasing organic traffic and visibility on search engines like Google.

Broken link building offers a win-win situation for both parties involved. The website owner benefits from having their broken links fixed and receiving fresh, valuable content to replace it, while the one providing the replacement link gains a valuable backlink and enhanced credibility from being associated with reputable websites. It’s an effective and ethical SEO strategy that requires time and effort but can deliver significant results in terms of improving domain authority and driving organic traffic to a website. Overall, broken link building is a valuable tool in the SEO toolbox that can help websites climb the search engine rankings and attract more visitors.

Examples

### Real-World Examples of Broken Link Building

**Example 1: Revitalizing a Resource Page in the Educational Sector**

Scenario: An SEO specialist working for an online education platform discovers that a popular university’s resource page contains several outdated links to scholarship opportunities that no longer exist. Recognizing an opportunity, the specialist performs thorough research to compile an updated list of scholarships relevant to the page’s audience.

Action: The SEO specialist reaches out to the webmaster of the university site via email, pointing out the dead links and offering their comprehensive, up-to-date resource as a replacement. The email includes detailed information about why their resource is valuable, its relevance to the university page’s audience, and how it could enhance the user experience and utility of the page.

Outcome: The university webmaster reviews the submission, agrees on the value provided, and updates the resource page to include a link to the online education platform’s scholarship list. This not only revives the usefulness of the university’s page but also drives targeted traffic to the education platform and boosts its authority and rankings in search engine results.

**Example 2: Improving a Blog’s Outreach in the Health and Wellness Niche**

Scenario: A content marketer working for a blog focused on health and wellness identifies a broken link on a well-regarded health news outlet’s article, which previously led to a now-defunct study on the benefits of meditation. The marketer notices the blog already has a well-researched, comprehensive article discussing similar recent studies, which can effectively replace the lost content.

Action: The marketer crafts a personalized outreach email to the editor of the health news outlet, explaining the situation with the broken link and suggesting their article as a relevant, high-quality replacement. The email highlights how replacing the broken link with their resource can add value to the outlet’s readers and maintain the credibility of their content.

Outcome: The editor checks the blog’s article, finds it fits their content standards and audience interest, and decides to update the broken link to point to the marketer’s suggested page. This adjustment preserves the integrity of the health news outlet’s article and grants the blog valuable exposure to a new audience, along with an authoritative backlink that enhances its SEO performance.

Best practices

Broken link building is a strategic approach in SEO that involves finding broken links on other websites, creating similar or more valuable content to replace the broken link, and then reaching out to the site owner to suggest replacing the broken link with a link to your newly created content. This method is beneficial not only for acquiring backlinks but also for enhancing the user experience on the web by fixing broken paths that frustrate visitors.

To optimize your efforts in broken link building, start by using tools like Ahrefs, SEMrush, or a simple Google Chrome extension like Check My Links to identify broken links within your niche or on specific websites that are relevant to your industry. Focus on high-quality, authoritative sites where a backlink would significantly impact your SEO. Once you’ve found a broken link, analyze the content it used to point to using the Wayback Machine or by examining the linking context. Then, create compelling, valuable, and relevant content that can effectively replace the missing piece. When reaching out to the website owner or webmaster, personalize your emails, clearly state the problem (the broken link), and politely offer your content as an ideal replacement. This process not only helps in acquiring backlinks but also establishes professional relationships and contributes positively to the web ecosystem. Maintain a friendly, helpful tone throughout your communication, and follow up moderately if you don’t receive a response initially, as persistence can pay off in successful link replacement opportunities.

Scroll to Top