In the context of search engine optimization (SEO), organic refers to the natural or unpaid results that appear on a search engine when a user enters a query. These results are determined by the search engine’s algorithm, which takes into account various factors, such as the relevance and quality of the content, the user’s location and search history, and the popularity and authority of the website.
Organic results are distinct from sponsored or paid results, which are displayed in a separate section of the search engine results page (SERP) and are marked as advertisements. Sponsored results are purchased by advertisers, who bid on keywords and pay to have their websites displayed in response to certain searches.
Organic SEO is the practice of optimizing a website to improve its ranking in the organic search results. This involves a number of tactics, such as creating high-quality and relevant content, using keywords strategically, and building links from other reputable websites.
The goal of organic SEO is to increase the visibility and traffic of a website in the organic search results, without the need to pay for sponsored advertisements. This can help businesses and organizations to reach their target audience and achieve their goals, such as increasing sales or raising awareness.