Duplicate content refers to content that appears on multiple websites or pages. This can happen when a website copies content from another site, or when a website has multiple pages with identical or very similar content.

In SEO, duplicate content can harm a website’s ranking and visibility in search engine results. Google’s algorithms are designed to identify and penalize websites that use spamming tactics or low-quality content, so duplicate content can cause a site to be de-indexed or ranked lower in search results.

To avoid duplicate content and improve a website’s SEO, it’s important to focus on creating high-quality, unique, and valuable content that provides value to the user. This means avoiding the use of copied or plagiarized content, and focusing on creating content that is informative, engaging, and relevant to the user’s search query.

By avoiding duplicate content and focusing on high-quality content, businesses can improve their SEO and increase their visibility in search engine results.

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