“Geographic modifiers” are words or phrases that indicate the location of a business, product, or service. In the context of SEO, geographic modifiers can be used to improve the visibility and ranking of a website in local search results, and to attract customers from a specific geographic area.
Geographic modifiers can be included in a variety of on-page elements, such as the title and meta tags of a website, the body content of a page, and the URL of a page. For example, a website for a local bakery in Los Angeles might include the phrase “Los Angeles bakery” in the page title, meta tags, and content, and might use the URL “www.example.com/los-angeles-bakery“.
In addition to on-page elements, geographic modifiers can also be included in off-page elements, such as the anchor text of backlinks to the website. For example, a website that provides reviews of local restaurants in Chicago might include the anchor text “Chicago restaurants” in the links pointing to the website.
By including geographic modifiers in the relevant on-page and off-page elements of a website, it’s possible to improve the visibility and ranking of the website in local search results. This can be particularly useful for businesses that target customers in a specific geographic area, as it can help to attract local customers and increase the traffic and revenue of the website.
Overall, geographic modifiers can be an effective tool for improving the visibility and ranking of a website in local search results, and can help to attract customers from a specific geographic area. By including these modifiers in the relevant on-page and off-page elements of a website, you can improve your website’s performance in local search results and attract more local customers.