Page authority (PA) is a metric that is used to predict the likelihood that a web page will rank well in search engine results. It is calculated by a variety of factors, such as the number and quality of external links pointing to the page, the relevance of the page’s content to the user’s search query, and the page’s performance and user engagement metrics.
In SEO, page authority is an important metric because it can indicate the likelihood that a web page will rank well in search engine results. A high PA score typically indicates that a web page is well-linked and relevant, and is likely to rank well in search results. A low PA score may indicate that a web page is less relevant or authoritative, and is less likely to rank well in search results.
To improve a web page’s PA score, it is important to focus on improving the factors that influence the score, such as the number and quality of external links pointing to the page, the relevance of the page’s content to the user’s search query, and the page’s performance and user engagement metrics.
It is also important to monitor the web page’s PA score, and to make any necessary changes to improve it. This can involve using tools such as Moz’s Open Site Explorer or Ahrefs to track the page’s PA score, and to identify any issues or opportunities for improvement.
Overall, page authority is an important metric to consider in SEO, as it can indicate the likelihood that a web page will rank well in search engine results.