PageRank is an algorithm used by Google Search to rank websites in their search engine results. It is named after Larry Page, one of the co-founders of Google.
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The assumption is that more important websites are likely to receive more links from other websites.
In SEO, PageRank is important because it is one of the factors that can determine a website’s search engine ranking. The higher a website’s PageRank, the more likely it is to appear at the top of search engine results.
To improve a website’s PageRank, it is important to get high-quality links from other websites. This can be done through various link-building strategies, such as creating valuable and informative content that other websites will want to link to.
Overall, PageRank is an important factor to consider when working on a website’s SEO, as it can affect the visibility of the website in search engine results.