“Pages per session” is a metric that can provide valuable insights into the performance of your website in terms of user engagement and navigation. It represents the average number of pages that a user visits during a single session on your site. A session is defined as the period of time that a user spends on your website, starting from when they first land on one of your pages and ending when they leave or close the browser.
In general, a higher number of pages per session indicates that users are finding your content useful and engaging, and are exploring more of your site. This can be a good sign for your SEO efforts, as it suggests that users are spending more time on your site and are more likely to visit multiple pages, which can lead to a better user experience and potentially higher search engine rankings.
On the other hand, a low number of pages per session may indicate that users are leaving your site quickly after landing on a page, which could be a sign of a poor user experience or irrelevant content. In this case, it may be worth reviewing your website and making changes to improve the quality and relevance of your content, to encourage users to spend more time on your site and explore more pages.
Overall, tracking the “Pages per session” metric can provide valuable insights into how well your website is performing in terms of user engagement and navigation, and can help you identify areas for improvement to enhance your SEO efforts.