Purchased links are links that are bought and sold for the purpose of improving a website’s ranking on search engine results pages (SERPs). These links are typically obtained from link brokers or other third-party sources, and are often placed on websites or web pages with the goal of increasing the link popularity and authority of the website that the link is pointing to.

In the context of search engine optimization (SEO), purchased links can be considered a form of link manipulation, as they are often obtained and placed with the goal of improving a website’s ranking on SERPs. This practice is generally discouraged by search engines, as it can create an unfair advantage for websites that use purchased links, and can result in the manipulation of search results.

To avoid the use of purchased links, it’s important to focus on earning natural, high-quality links to your website. This can be done by creating valuable, relevant, and engaging content that others will want to link to, and by engaging in outreach and link building activities that are focused on earning genuine links from other websites.

In addition to avoiding the use of purchased links, it’s also important to avoid participating in link schemes or other practices that can be seen as manipulative or spammy. These practices can include things like buying or selling links, exchanging links with other websites, or participating in link networks or link farms.

By avoiding the use of purchased links and participating in link schemes, you can help improve the credibility and trustworthiness of your website, and can avoid being penalized by search engines for engaging in manipulative practices. This can help improve your website’s ranking on search engine results pages and attract more organic traffic to your site.

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