“schema.org” is a standardized vocabulary for structured data that is used on the internet. In the context of SEO, schema.org is an important tool that can be used to improve the visibility and ranking of a website in search engine results.
Structured data is information that is presented in a standardized and organized way, using specific formats and conventions. This type of data allows search engines to easily understand and process the information, and to display it in a specific and organized way in the search results.
Schema.org is a standardized vocabulary that provides a common set of terms and definitions that can be used to mark up structured data on a webpage. This vocabulary includes definitions for a wide range of types of information, such as products, reviews, events, and more.
By using schema.org to mark up the structured data on a webpage, it’s possible to provide search engines with more detailed and accurate information about the content of the page. This can help search engines to understand the relevance and importance of the content for a given search query, and to display it in a more organized and useful way in the search results.
To use schema.org on a webpage, you can add specific HTML tags and attributes to the page’s HTML code, using the vocabulary and definitions provided by schema.org. You can also use tools and services, such as Google’s Structured Data Markup Helper, to generate the required code automatically.
Overall, schema.org is an important tool for SEO, as it allows you to provide search engines with more detailed and accurate information about the content of your website. By using schema.org to mark up the structured data on your website, you can improve the visibility and ranking of your website in search engine results and provide a better user experience.