Search forms

Dwell time is the amount of time a user spends on a website after clicking on a search result before returning to the search results. It is a metric that search engines use to gauge the quality and relevance of a webpage in relation to a user’s search query. A longer dwell time is generally seen as a positive signal that the content is engaging and valuable to users.

Hidden content refers to text or links on a webpage that are not visible to the user but are designed to manipulate search engine rankings. This practice is considered a violation of search engine guidelines and can result in penalties such as lower rankings or removal from search results. It is important to ensure that all content on a webpage is visible and relevant to users for effective SEO.

Transactional queries are search queries that are related to a specific action or intent, such as buying a product or making a reservation. These queries

Keyword prominence in SEO refers to the placement and importance of keywords within a web page’s content and tags to improve its visibility on search engines. It emphasizes putting keywords early in content, titles, meta descriptions, and headers to signal their relevance to search engines, thereby enhancing the page’s search ranking for those specific terms.

A content audit in SEO refers to the process of analyzing and evaluating all the content on a website to assess its quality, relevance, and performance. This helps in identifying areas for improvement, gaps in content, and opportunities for optimization to enhance the overall search engine visibility and user experience of the website.

Interstitials are full-page ads that appear between two content pages on a website. In the context of SEO, interstitials can negatively impact user experience and search rankings if they disrupt the user’s ability to access the desired content. Google has guidelines in place that penalize websites that use intrusive interstitials.