In the context of the local pack, distance refers to the physical proximity of a business or location to the user who is conducting the search. The local pack is a section of the search engine results page (SERP) that displays a list of local businesses or locations that are relevant to the user’s search query.
The local pack typically includes the name, address, and phone number of the businesses or locations, along with their rating and reviews, and a map that shows their location. The local pack is often displayed for search queries that include a geographic location, such as “pizza near me” or “dentist in Los Angeles,” and it is intended to provide users with information about local businesses or locations that are relevant to their search.
In the local pack, the distance of a business or location from the user is an important factor that is used to determine the relevance and ranking of the business or location. The businesses or locations that are closest to the user are typically displayed higher in the local pack, and they are more likely to be seen and clicked on by the user.
Overall, distance is an important consideration for businesses and organizations that want to appear in the local pack, because it can affect the visibility and ranking of their business or location in the search results. By optimizing their location and distance from the user, businesses and organizations can improve their chances of appearing in the local pack and attracting local customers.