The local pack is a feature in Google Search that shows a list of local businesses that are relevant to a user’s query. The local pack appears in the search results when a user searches for a local business, service, or product, and it provides detailed information about the local businesses that match the user’s query.
The local pack typically includes the business name, address, phone number, and website, as well as the business’s ratings and reviews, and a map with the business’s location. The local pack also includes a link to the business’s Google My Business listing, where users can find more information about the business, such as its hours of operation, services, and offers.
To appear in the local pack, businesses need to create and verify their Google My Business listing, and ensure that their listing is up-to-date and accurate. They also need to optimize their website and content for local search, and use local keywords and phrases in their titles, headings, and meta tags.
Overall, the local pack is an important feature in Google Search, and it can have a significant impact on the visibility and ranking of local businesses in search results. By creating and optimizing a Google My Business listing, and by optimizing their website and content for local search, businesses can improve their chances of appearing in the local pack, and increase their visibility and reach to local customers.