In the context of search engine optimization (SEO), informational queries are user-generated search terms that indicate a desire for information or knowledge on a specific topic. These queries often begin with words like “what,” “how,” “why,” or “where,” and they are typically used to find answers to questions, learn about a subject, or research a topic.
For example, an informational query might be “what is SEO,” “how to make a cake,” or “why is the sky blue.” These queries indicate that the user is looking for information or knowledge, rather than a specific product or service.
Informational queries are an important consideration for SEO, because they can provide opportunities for businesses and organizations to provide valuable content that answers users’ questions and satisfies their informational needs. By creating content that is relevant and useful for informational queries, businesses and organizations can attract traffic to their websites and increase their visibility and authority in the search results.
Informational queries can also provide valuable insights into the interests and needs of users, which can help businesses and organizations to tailor their content and strategies to better meet the needs of their target audience. By understanding the informational queries that are relevant to their business or organization, they can create content that is more likely to be found and engaged with by users.