Transactional queries are search queries that are related to a specific action or intent, such as buying a product or making a reservation. These queries are typically longer and more specific than informational queries, and they often include words like “buy,” “order,” or “reserve.”
In SEO, transactional queries are important because they indicate a higher level of intent and commercial intent from the user. By ranking well for transactional queries, businesses can attract more potential customers and increase their chances of making a sale.
To improve their ranking for transactional queries, businesses can implement a variety of SEO strategies, such as optimizing their website for keywords, improving the user experience, and building high-quality backlinks. By doing so, businesses can increase their visibility in search engine results and attract more potential customers to their site.
By ranking well for transactional queries, businesses can improve their SEO and increase their chances of making a sale.