Local business schema in SEO is a type of structured data markup that helps search engines understand the information on a website better. It provides additional information about the local business, such as its name, address, contact information, business hours, and more. When a search engine sees this local business schema, it can help the business appear in localized searches, increase click–through rates, and improve overall visibility. With the right local business schema, businesses can become more competitive and stand out from their competitors. By leveraging local business schema, businesses can improve their search engine rankings and visibility, leading to more qualified leads and customers.