A manual penalty is a type of penalty that is applied by a search engine to a website or webpage that violates the search engine’s guidelines or policies. A manual penalty is typically applied by a search engine’s review team, after the team has reviewed the website and determined that it violates the search engine’s guidelines or policies.
Manual penalties are different from algorithmic penalties, which are penalties that are automatically applied by a search engine’s algorithms, without the intervention of a review team. Manual penalties are typically more severe than algorithmic penalties, and they can have a more significant impact on the visibility and ranking of a website in search results.
To avoid a manual penalty, website owners can follow the search engine’s guidelines and best practices, and avoid using techniques and practices that are designed to manipulate or deceive search engines or users. Website owners can also use tools and services, such as Google Search Console, to monitor the health and performance of their website, and to identify and address any issues that may trigger a manual penalty.
Overall, manual penalties can have a significant impact on the visibility and ranking of a website in search results. By following the search engine’s guidelines and best practices, and by monitoring and addressing any potential issues, website owners can avoid manual penalties, and improve the visibility and ranking of their website in search results.