Follow is a value that can be added to a hyperlink to indicate to search engines that the link should be followed and counted as a vote of endorsement for the linked website. This attribute is used by default for all hyperlinks, unless the nofollow attribute is specifically added to the link.
In SEO, follow is important because it allows webmasters to signal to search engines which links on their website should be followed and counted as endorsements. This can be useful for links that are from trusted or high-quality sources, and that provide value to the user. By using the follow attribute on these types of links, webmasters can allow search engines to follow and count them, which may help to improve their website’s search engine ranking.
To use the follow attribute, webmasters do not need to add any additional code to the HTML anchor tag for the link. The follow attribute is the default value, and is automatically applied to all links unless the nofollow attribute is specifically added.
It is important to note that the follow attribute is only a suggestion to search engines, and that they are not required to follow it. However, most major search engines, including Google, do recognize and respect the follow attribute.
Overall, follow is a useful tool for signaling to search engines which links on a website should be followed and counted as endorsements. By using the follow attribute on links from trusted or high-quality sources, webmasters can improve their website’s search engine ranking and visibility to users.