Relevance is the degree to which a web page’s content is related to the user’s search query or intent. In SEO, relevance is important because search engines aim to provide users with the most relevant and useful results for their search query.
To improve the relevance of a web page, it is important to ensure that the page’s content is closely related to the user’s search query or intent. This can involve using relevant keywords and phrases in the page’s title, meta description, and content, and organizing the content in a logical and easy-to-understand manner.
It is also important to consider the user’s search query or intent when designing the page’s layout and user experience. For example, if the user is looking for a specific product or service, the page should prominently feature that product or service, and provide the user with the information they need to make a decision.
Overall, relevance is a crucial factor to consider in SEO, as it determines how well a web page matches the user’s search query or intent. By ensuring that a web page’s content is relevant to the user’s search query, and by providing a good user experience, it is possible to improve the page’s search engine ranking and visibility to users.