“Search volume” is a metric that indicates the number of times a specific keyword or phrase has been searched for on a search engine, such as Google, over a specific period of time. In the context of SEO, search volume can be an important factor to consider when choosing keywords and phrases to target for a website.
Search volume is typically measured in monthly or annual terms, and can be used to compare the popularity of different keywords and phrases. For example, a keyword with a high search volume might be searched for tens of thousands of times per month, while a keyword with a low search volume might be searched for only a few hundred times per month.
When choosing keywords and phrases to target for a website, it’s generally advisable to focus on keywords and phrases with a high search volume, as these are the ones that are most popular with users and are likely to attract more traffic to the website. However, it’s also important to consider the relevance and competitiveness of the keywords and phrases, as well as the quality and relevance of the content on the website.
To determine the search volume of a keyword or phrase, you can use keyword research tools, such as the Google Keyword Planner. These tools can provide information about the search volume of a keyword or phrase, as well as other relevant metrics, such as the competition level and the estimated cost per click for the keyword.
Overall, search volume is an important metric to consider when choosing keywords and phrases for a website, as it can help to identify the keywords and phrases that are most popular with users and are likely to attract more traffic to the website. By focusing on keywords and phrases with a high search volume, you can improve the visibility and ranking of your website in search engine results and attract more visitors and customers.