White hat SEO refers to the use of ethical and best practice techniques to improve a website’s search engine ranking and visibility to users. This includes creating high-quality, relevant, and useful content that provides value to users, and optimizing the website’s on-page elements, such as title tags, meta descriptions, and headers, to make it easy for search engines to understand and index the website’s content.
In contrast, black hat SEO refers to the use of unethical or manipulative techniques to try and improve a website’s search engine ranking. These techniques are often in violation of search engine guidelines, and can result in a website being penalized or banned from the search engine’s index.
White hat SEO is generally considered the best practice approach to improving a website’s search engine ranking, as it focuses on creating value for users and providing a good user experience. In the long run, white hat SEO is more effective at improving a website’s search engine ranking and visibility to users than black hat SEO techniques, which are often ineffective and can result in a website being penalized or banned.
Overall, white hat SEO is the recommended approach to improving a website’s search engine ranking and visibility to users. By focusing on creating high-quality, relevant, and useful content, and optimizing the website for search engines, it is possible to improve a website’s search engine ranking in an ethical and effective manner.