Link accessibility is the practice of ensuring that links on a website or web page can be easily discovered and accessed by search engines and users. Link accessibility is an important factor in search engine optimization (SEO), because it allows search engines to crawl and index a website’s pages and content, and it enables users to navigate the website and access its content.
To improve the link accessibility of a website, website owners can follow a few key best practices:
- Use descriptive and informative link text that accurately reflects the content or destination of the link.
- Avoid using generic link text, such as “click here” or “read more”, which do not provide any information about the link’s destination.
- Use HTML heading tags to structure the content on a page, and use them as anchor links to allow users to quickly navigate to different sections of the page.
- Use a sitemap to provide a hierarchical structure of the pages on a website, and include links to all the pages in the sitemap.
- Use breadcrumb trails to show the path from the homepage to the current page, and include links to the intermediate pages in the trail.
By following these best practices, website owners can improve the link accessibility of their websites, and make it easier for search engines and users to discover and access the website’s pages and content. This can help improve the visibility and ranking of the website in search results, and provide a better user experience for users.