Link volume, in the context of search engine optimization (SEO), refers to the number of links that are pointing to a website from other websites. These links, also known as backlinks, are an important factor in determining a website’s ranking on search engine results pages (SERPs), as they provide a signal of the website’s relevance, authority, and credibility.
In general, a website with a high link volume is likely to have a better ranking on SERPs than a website with a low link volume. This is because search engines view websites with a high number of backlinks as being more credible and trustworthy than websites with a low number of backlinks.
To improve the link volume of your website, you will need to focus on building relationships with other websites and creating valuable, shareable content that other websites will want to link to. This can include things like participating in forums and online communities, creating guest posts for other websites, and sharing your content on social media platforms.
In addition to building relationships and creating shareable content, you will also need to focus on creating high-quality, relevant, and engaging content for your website. This can include things like conducting keyword research to understand the terms and phrases that people are using to search for information related to your business, and incorporating those keywords into your content and metadata.
By building relationships and creating high-quality content, you can improve the link volume of your website, and can improve its ranking on search engine results pages. This can help attract more organic traffic to your site.