Search traffic refers to the traffic that a website receives from search engines, such as Google or Bing. This traffic is generated when users perform searches on a search engine and click on a website’s listing in the search engine results pages (SERPs).
In the context of search engine optimization (SEO), search traffic is an important metric to track, as it can provide valuable insights into the performance of your website on search engines. By understanding the volume and sources of your search traffic, you can identify opportunities to improve your website’s ranking on SERPs and attract more organic traffic.
To track search traffic, you can use tools such as Google Analytics or search console tools provided by search engines. These tools can provide data on the volume of search traffic that your website receives, as well as information on the keywords and phrases that users are using to find your website on search engines.
In addition to tracking the volume of search traffic, you can also use this information to identify trends and patterns in your search traffic. For example, you may notice that the search volume for a particular keyword or phrase increases during a particular season, or that the majority of your search traffic comes from a specific location.
By understanding and tracking your search traffic, you can identify opportunities to improve your website’s ranking on search engine results pages and attract more organic traffic to your site.