A qualified lead is a person or organization that has shown interest in a product or service, and has met certain criteria that make them a good candidate to become a customer. In the context of search engine optimization (SEO), a qualified lead is someone who has found your website through a search engine and has demonstrated interest in your product or service by taking a specific action, such as filling out a contact form or downloading a resource.
To generate qualified leads through SEO, you will need to focus on creating high-quality, relevant, and engaging content for your website. This can include things like conducting keyword research to understand the terms and phrases that people are using to search for information related to your business, and incorporating those keywords into your content and metadata.
In addition to creating high-quality content, you will also need to focus on optimizing your website’s ranking on search engine results pages (SERPs). This can include things like improving the performance and loading speed of your website, optimizing your website’s structure and navigation, and earning high-quality, relevant links from other websites.
By creating high-quality content and optimizing your website’s ranking on SERPs, you can attract qualified leads to your website and increase the chances of them taking a specific action, such as filling out a contact form or making a purchase. This can help improve the conversion rate of your website and generate more business for your company.