SEO and Digital Marketing Glossary
A
B
C
- Caching
- Caffeine
- Canonical URL
- ccTLD
- Channel
- Citations
- Click-through rate (CTR)
- Client-side & server-side rendering
- Cloaking
- Cognitive SEO
- Commercial investigation queries
- Content audit
- Content gap analysis
- Content marketing
- Conversion rate
- Core Web Vitals
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM (Cost Per Thousand Impressions)
- Crawl budget
- Crawler directives
- Crawling
- Critical rendering path
- CSS
D
E
F
G
- Geo-targeting
- Geographic modifiers
- Golden triangle
- Google Analytics
- Google Analytics 4 (GA4)
- Google Analytics goals
- Google Business Profile (formerly Google My Business)
- Google Data Studio
- Google Discovery
- Google E-A-T
- Google Knowledge Graph
- Google Local Pack
- Google My Business listing
- Google News
- Google Penalties
- Google Quality Guidelines
- Google RankBrain
- Google Search Ads (formerly Google AdWords)
- Google Search Console
- Google Search Console Insights
- Google search operators
- Google Tag Manager
- Google Trends
- Googlebot / Bingbot
- Guest blogging
H
I
K
L
- Landing page
- Large Contentful Paint (LCP)
- Lazy loading
- Lead magnet
- Link accessibility
- Link bait
- Link building
- Link equity
- Link exchange
- Link profile
- Link velocity
- Link volume
- Linked unstructured citations
- Local business schema
- Local citations
- Local pack
- Local queries
- Local SEO
- Login forms
- Long-click
- Long-tail keywords
- LSI keywords
M
P
R
S
- Schema markup
- Schema.org
- Scraped content
- Scroll depth
- Scrum board
- Search engine
- Search engine marketing (SEM)
- Search forms
- Search intent
- Search Quality Rater Guidelines
- Search query
- Search traffic
- Search volume
- Seasonal trends
- Seed keywords
- Sentiment
- SERP
- SERP features
- Sitelinks
- Sitemap
- Spam Score
- Spammy tactics
- SRCSET
- SSL certificate
- Structured Data
- Subdomain