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SEO and Digital Marketing Glossary
All
0-9
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
0-9
10 blue links
2xx status codes
301 redirect
404 error
4xx status codes
5xx status codes
A
A/B testing
Above the fold
Accelerated Mobile Pages (AMP)
Advanced search operators
Ahrefs
Alexa rank
Algorithms
Alt text
Ambiguous intent
Amplification
Anchor Text
API
Async
Attribution modeling
Author rank
Auto-generated content
B
Backlinks
Barnacle SEO
Behavioral factors
BERT
Black hat SEO
Bots
Bounce rate
Breadcrumb navigation
Broken link building
Browser
Bundling
C
Caching
Caffeine
Canonical URL
ccTLD
Channel
Citations
Click-through rate (CTR)
Client-side & server-side rendering
Cloaking
Cognitive SEO
Commercial investigation queries
Content audit
Content gap analysis
Content marketing
Conversion rate
Core Web Vitals
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CPM (Cost Per Thousand Impressions)
Crawl budget
Crawler directives
Crawling
Critical rendering path
CSS
D
De-indexed
Deindexed
Directory links
Disavow tool
Distance
DMOZ
DNS
DOM
Domain Authority (DA)
Domain name registrar
Doorway page
Duplicate content
Dwell time
E
E-A-T (Expertise, Authoritativeness, Trustworthiness)
Editorial links
Email outreach
Engagement
Entity search
Exit rate
F
Faceted navigation
Featured snippets
Fetch and Render tool
File compression
First contentful paint (FCP)
Follow
Fred algorithm
Fresh content
G
Geo-targeting
Geographic modifiers
Golden triangle
Google
Google Analytics
Google Analytics 4 (GA4)
Google Analytics goals
Google Business Profile (formerly Google My Business)
Google Data Studio
Google Discovery
Google E-E-A-T (formerly E-A-T)
Google Knowledge Graph
Google Local Pack
Google My Business listing
Google News
Google Penalties
Google Quality Guidelines
Google RankBrain
Google Search Ads (formerly Google AdWords)
Google Search Console
Google Search Console Insights
Google search operators
Google Tag Manager
Google Trends
Googlebot / Bingbot
Guest blogging
H
Header tags
Heading tags (H1, H2, H3)
Hidden content
High-quality content
Hreflang
Hreflang tags
HTML
HTML sitemap
HTTP vs. HTTPS
I
Image carousels
Image compression
Image sitemap
Impression share
Inbound links
Index
Index bloat
Index Coverage report
Indexing
Informational queries
Intent
Internal links
Interstitials
IP address
J
JavaScript
JSON-LD
K
Keyword cannibalization
Keyword clustering
Keyword density
Keyword Difficulty
Keyword frequency
Keyword prominence
Keyword proximity
Keyword stuffing
KPI
L
Landing page
Large Contentful Paint (LCP)
Lazy loading
Lead magnet
Link accessibility
Link bait
Link building
Link equity
Link exchange
Link profile
Link velocity
Link volume
Linked unstructured citations
Local business schema
Local citations
Local pack
Local queries
Local SEO
Login forms
Long-click
Long-tail keywords
LSI keywords
M
Manual actions
Manual penalty
Meta descriptions
Meta robots tag
Minification
Mobile usability
Mobile-first indexing
MUM (Multitask Unified Model)
N
Navigation
Navigational queries
Negative SEO
Neural matching
Newsjacking
NoFollow
NoIndex tag
O
Organic
ORM
Orphan pages
Outbound links
P
PA
Page authority
Page speed
PageRank
Pages per session
Pagination
Paid links
Panda
People Also Ask boxes
Personal branding
Personalization
Pmax
Pogo-sticking
Position zero
PPC (Pay-Per-Click)
Programming language
Prominence
Protocol
Pruning
Purchased links
Q
Qualified lead
Qualified traffic
Query
Query deserves freshness (QDF)
R
Ranking
Ranking Factor
Reciprocal linking
Redirection
Referral traffic
Regional keywords
Rel=canonical
Relevance
Remarketing
Render-blocking scripts
Rendering
Resource pages
Responsive design
Return visitor
Review schema
Rich snippet
Robots.txt
ROI (Return on Investment)
S
Schema markup
Schema.org
Scraped content
Scroll depth
Scrum board
Search engine
Search engine marketing (SEM)
Search forms
Search intent
Search Quality Rater Guidelines
Search query
Search traffic
Search volume
Seasonal trends
Seed keywords
Sentiment
SERP
SERP features
SERP volatility
Sitelinks
Sitemap
Spam Score
Spammy tactics
SRCSET
SSL certificate
Structured Data
Subdomain
T
Thin content
Thumbnails
Time on page
Title tag
Top-level domain (TLD)
Traffic
Transactional queries
Tumblr
U
Unnatural links
URL
URL folders
URL parameters
UTM code
V
Visibility
Voice search optimization
W
Webmaster guidelines
White hat
X
X-robots-tag
Y
Yandex
Yelp
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